CEO's Guide to Social Networks
August 21, 2008| Click to play: |
Social networks aren’t just for teens anymore. Executives and companies are increasingly using online social networks for a wide range of activities including recruiting, branding, advertising, sales, business development, market research and customer service.
There are a number of social networks designed for executives, including LinkedIn, Ryze, OpenBC and Ecademy. Other firms are creating their own social networks to keep in contact with both company alumni and customers.
Even Generation X Is at Twitter
August 21, 2008
Twitter was, perhaps, inevitable. It’s a Web 2.0 service that allows users to let their social network know exactly what they’re doing (or feeling or thinking or eating) at every minute of every day.
If you haven’t heard of Twitter yet—or, if you’re wondering, “Why would anyone ever want to Twitter?”—you’re probably, well, not young.
Influencing Change Through Presentations
August 21, 2008
Travis Isaacs (left), an interaction designer, discusses how to influence change through presentations in this nicely illustrated presentation.
Powerful Proofreading
August 21, 2008
This presentation includes the most common errors you should look for in proofreading and offers important steps to follow in the proofreading process.
How Are People Sending Private Messages over the Internet
August 21, 2008
Whether you have something embarrassing to say, or just have a bit of too-juicy gossip to relate, Privnote has your back, enabling you to send private notes over the Internet.
So, what makes Privnote different from regular emails or instant messages?
Job Search Stallers and Stoppers
August 20, 2008
Have you stalled out on the job search highway? Have the molehills on the road begun to look like Mt. Everest?
The truth is everyone stalls out from time to time; everyone takes a misstep once in awhile. The trick is to realize sooner rather than later that what you are doing isn’t working and take steps to get back on track.
Here are three common obstacles job hunters encounter and easy-to-implement steps for getting around them.
A Boomer's Guide to Communicating with Gen X and Gen Y
August 20, 2008
As a Gen Xer who has worked in Silicon Valley for nearly a decade, I’ve been at small startups like Netflix and large corporations like Plantronics, where I’m currently manager of public relations. I’ve cheered on Gen Yers as they’ve entered the workforce and admired their self-confidence and willingness to push back on authority. (I know two who have actually requested new bosses!)
Persuasion Techniques on Zecco.com
August 20, 2008
Zecco.com is the Internet’s first no-cost brokerage platform. Their long-term business model remains to be proven, but Zecco is promising users the first “free trading community,” with zero commission on all stock trades.
At first glance, it seems like a great idea; “Zero commission trading? And there’s no catch? Sounds good to me!” However, persuading investors to sign up and deposit money into a Zecco account might not be so easy.
This video takes a look at the persuasion tactics that Zecco uses to persuade their users to open a Zecco brokerage account.
Death by PowerPoint and How to Fight It
August 20, 2008
This nicely illustrated presentation includes a checklist: (1) Significance: Why does it matter?, How do I grab their attention?, and What do I want them to do?, (2) Structure: Convincing, Memorable, and Scalable, (3) Simplicity: One Point per Slide, Images Whenever Possible, Fewer Matching Colors, Very few Fonts, and (4) Rehearsal: Present It Aloud, Get Feedback, and Room and Eqipment.
The Value of Visualizing Information
August 20, 2008
Here’s a question: If you can’t illustrate an idea visually, is it really a clear idea?
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