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« Employee Communication Protects Company Bottom Line | Main | Are You Spending Your Time the Right Way? »
May 13, 2008
All week we’ve talked about the elements that make a great company blog. Now let’s conclude the What Makes a Great Company Blog series by looking at some of the best company blogs.
The first element of a great company blog we talked about on Monday was content. Kodak’s 1000 Words blog is an excellent example of a company blog that just nails the content. Instead of focusing on Kodak’s cameras, 1000 Words instead focuses on photography. This is the difference between using your blog to promote yourself, and to create content that your readers can find value in.
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