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« BBB Advice: Look for Seven Red Flags when Searching for Jobs Online | Main | The Value of Visualizing Information »
August 19, 2008
In nutritional circles, it’s said that “you are what you eat.” As a corporate entity, you are what people think you are.
According to a recent report from the Opinion Research Corporation (ORC), corporate image is a major part of what sells a company and its products. In the study, 97 percent of the responding senior and middle managers acknowledged that image accounts for a significant measure of the successes and failures of their organizations.
