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Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of electronic media that students will need to know to meet employer expectations.
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Debbie Weil on Corporate Blogging

November 14, 2008
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Debbie Weil is a corporate blogging and social media consultant who literally wrote the book on corporate blogging, which she aptly entitled, The Corporate Blogging Book.

I had the good fortune of interviewing her the other day on the three “don’ts” of corporate blogging (don’t focus on the technology; don’t outsource the writing; don’t overestimate the amount of work it will require), journalistic standards and blogger credibility, and the revolution in corporate communications. I invite you to listen in on our conversation.