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« How to Convince Anyone of Anything | Main | Languages Evolve In Rapid Bursts, Rather Than Following A Steady Pattern »
November 14, 2008
Debbie Weil is a corporate blogging and social media consultant who literally wrote the book on corporate blogging, which she aptly entitled, The Corporate Blogging Book.
I had the good fortune of interviewing her the other day on the three “don’ts” of corporate blogging (don’t focus on the technology; don’t outsource the writing; don’t overestimate the amount of work it will require), journalistic standards and blogger credibility, and the revolution in corporate communications. I invite you to listen in on our conversation.
