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« Study: 93 Percent of Americans Want Companies to Have Presence on Social Media Sites | Main | How to Understand and Deal with Difficult People »
December 3, 2008
A common assumption is that communicating face-to-face is more persuasive than e-mail. That’s not always true, according to a 2002 study
. Researchers found that men are often more responsive to email because it downplays their competitive tendencies. On the other hand, women react better to in-person encounters because they are more relationship-oriented.
