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Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of electronic media that students will need to know to meet employer expectations.
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Is Face-to-Face Communication Always the Way to Go?

December 3, 2008

A common assumption is that communicating face-to-face is more persuasive than e-mail. That’s not always true, according to a 2002 study. Researchers found that men are often more responsive to email because it downplays their competitive tendencies. On the other hand, women react better to in-person encounters because they are more relationship-oriented.